Last Updated on 03/03/2024 by Eva Liu
The hair extension market in Australia is vibrant and offers significant potential for businesses and stylists who can navigate its complexities. Success in this market depends on understanding consumer preferences, staying abreast of trends, and offering high-quality, ethically sourced products. With the right approach, businesses can tap into the growing demand for hair extensions in Australia, catering to a wide range of needs and preferences.
Qingdao Hairwigso Co., Ltd.
- Location: Qingdao
- Company Type: manufacturing, wholesale
- Year Founded: 2012
- Number of Employees: 100
- Main Product: Human Hair Extensions
- Other Products: Lace Wigs, Hair Bundles

Hairwigso.com was founded in 2012, and we have been in this field for more than 12 years, amazing!
We have previously focused on domestic trade in China and eventually achieved the industry’s top ten, annual sales of more than 1000 million.
This year, we intend to let the world hear the voice from Hairwigso.com, so we established the foreign trade department, which is why you can see the reason for this site.
We have seen that today there are also many factories and wholesalers internationally. However, their level of craftsmanship is still stuck in a few years ago.
In fact, the production equipment of human hairwigs extensions has been upgraded in recent years, and Hairwigso.com hope our advanced technology can inject fresh blood into this market.
Consumers deserve a better human hair wigs extensions.
SalonShop
- Location: Maroochydore
- Company Type: manufacturing, wholesale
- Year Founded: 1999
- Number of Employees: 11-50
- Main Product: Human Hair Extensions
- Other Products: professional hair, beauty & salon products

Salonshop have been a professional wholesale supplier to the beauty industry internationally for over 25 years. We offer simple product needs right through to complete salon solutions and furniture, quickly and conveniently online and through our store sites.
ELITE HAIR AUSTRALIA
- Location: Subiaco, Western Australia
- Company Type: manufacturing, wholesale
- Year Founded: 2005
- Number of Employees: 11-50
- Main Product: Human Hair Extensions
- Other Products: Wigs, Hairpieces, Hair Extensions, Hair Care, and Hair Replacement System

Elite Hair Australia is the leader in the worldwide market of highest quality human hair extensions. This reputation is largely built upon the depth of extensive product, and sourcing of the highest quality hair on the market.
Yovanka Loria Extensions
- Location: Seaton, South Australia
- Company Type: manufacturing, wholesale
- Year Founded: 2012
- Number of Employees: 11-50
- Main Product: Human Hair Extensions
- Other Products: Hair Care, and Hair Salon

Yovanka Loria is a multi-faceted company encompassing a boutique style flagship salon, world-class education and a signature line of luxury, hand-tied hair extensions available for retail and wholesale around Australia and across the globe.
Seamless1 Pty Ltd
- Location: Sydney, Sydney
- Company Type: manufacturing, wholesale
- Year Founded: 2012
- Number of Employees: 11-50
- Main Product: Human Hair Extensions
- Other Products: Personal Care Product Manufacturing

Seamless1 has become the trusted choice in hair products throughout the world. Our extensive range covers hair care, hair extensions, curlers, straighteners and hair accessories. Delivering worldwide and having great success working with international stylists and a celebrity’s all enjoying the Seamless1 experience from the choice of colors and the innovative technology. From Sydney to the World!
The market for hair extensions in Australia is dynamic and diverse, reflecting the country’s multicultural population and its keen interest in fashion and beauty trends. Hair extensions are popular among Australians for various reasons, including enhancing volume, length, and experimenting with different hairstyles without the commitment to permanent changes. Here’s an overview of the hair extension landscape in Australia:
Consumer Demand
- Diverse Preferences: The demand spans a wide range of hair types and textures, catering to the multicultural demographic of Australia. There’s a significant interest in high-quality, natural-looking extensions that match well with the wearer’s hair.
- Quality Awareness: Australian consumers tend to prioritize quality and are willing to invest in premium hair extensions that offer durability, natural appearance, and ease of maintenance.
- Trend Influence: Fashion and beauty trends heavily influence the demand for hair extensions. Social media, celebrities, and beauty influencers play a significant role in shaping these trends.
Types of Hair Extensions
- Clip-ins: These are popular for their ease of use and temporary nature, allowing users to add length and volume without professional help.
- Tape-ins: Known for their semi-permanent attachment, tape-in extensions offer a more natural look and are favored for their blendability with natural hair.
- Microbeads and Nano Rings: These types are appreciated for their durability and minimal damage to natural hair, suitable for long-term use.
- Weaves or Sew-ins: Often chosen by those looking for a longer-lasting solution, weaves are sewn into braided hair and can cater to a variety of hair textures.
- Keratin Bonds: These extensions use keratin bonds to attach to natural hair, offering a very natural look and long-lasting wear.
Market Trends
- Sustainable and Ethical Sourcing: There’s growing awareness and demand for hair extensions that are ethically sourced and produced in an environmentally friendly manner. Consumers are increasingly interested in the origins of the hair and the ethical practices of suppliers.
- Technological Advancements: Innovations in application techniques and hair processing are making extensions more accessible, easier to maintain, and more natural-looking.
- Online Shopping: The rise of e-commerce has made it easier for consumers to access a wide range of hair extension products, including custom orders and specialty items.
Challenges and Opportunities
- Regulation and Standards: Ensuring product safety and quality through adherence to Australian standards can be a challenge for suppliers. However, it also presents an opportunity to differentiate brands in the market.
- Education and Training: There’s a demand for professional education and training among hairstylists and salons in the application, maintenance, and removal of hair extensions, presenting opportunities for suppliers to offer value-added services.
- Market Saturation: While the market is competitive, there’s always room for innovative products and services that meet emerging consumer needs, such as sustainable sourcing and advanced application techniques.